Hille, September 2024
FROM INTENTION TO IMPLEMENTATION. KEEEPER, THE BRAND FOR ORGANIZATION SOLUTIONS AND HOUSEHOLD MANAGEMENT, ON THE WAY TO BECOMING A LOVEBRAND.
On September 11, 2024, the keeeper Group hosted an “International Sales & Marketing Event,” the company’s first digital event of this scale. The 150 international participants included sales and marketing employees as well as external partners. The presentations on the comprehensive keeeper brand refresh and strategic measures were opened by Martin Bieri, CEO of the keeeper Group, who said: “The key initiatives are designed to drive growth and increase our brand’s reach. We are embarking on a journey that will significantly enhance our market presence and operational excellence.”
The new corporate design, presented by Martina Goldstein, Group Director of Marketing, marks the brand’s step towards becoming a lovebrand. It stands for a modern lifestyle and evokes positive emotions in the consumer, who identifies with the brand, its values, and its community. With the new claim, colour scheme, and visual language, the keeeper brand is being significantly emotionalized – aiming to connect with consumers on a deeper, more lasting level.
EMOTIONALIZATION. THE NEW CLAIM.
The company has 65 years of expertise in injection molding and is present in 55 countries. Since 2019, the keeeper Group has been part of Mutares SE & Co. KGaA, a listed investment company based in Munich.
Emotionality is part of the company’s philosophy and brand signals. Emotionalization is the key component of the brand refresh. The central element of this strategic direction is the new claim: “keep what you love.” It appeals to people’s emotions. The valuable preservation and storage of what one loves is taken seriously in its individuality.
THE KEEEPER VISUAL WORLD
Elaborate photoshoots produced striking and colourful lifestyle images that express pure joy of life. Versatile and trend-conscious individuals convey a modern lifestyle and radiate positivity. Family, friends, and interaction are important social aspects here.
THE KEEEPER COLOUR WORLD
The keeeper brand refresh relies on modern, vibrant colours that highlight product categories. This lively colour scheme is complemented by innovative key visuals that shape the fresh face of the brand. The keeeper models are dressed in colours matching the categories. New to the palette is purple, representing the “home” category. This cheerful hue is making a comeback as a current trend colour and fits harmoniously into the refreshed category colours of “kitchen,” “storage,” and “kids.”
THE KEEEPER WEBSITE RELAUNCH
The website is the brand’s digital business card. It is brought to life with dynamic photos and videos. These visual elements create an engaging user experience and reinforce the new brand image.
THE KEEEPER PRODUCT WORLD
The keeeper product range stands for simple and effective organization solutions. They make everyday life easier and bring joy – at home, in the garden, while shopping, and during leisure time. The brand refresh also includes an exciting product range expansion that will set new standards in the market.
About keeeper:
The keeeper Group, headquartered in Hille, Germany, with its own production and logistics in Europe, is one of the leading European providers of innovative, high-quality, and sustainable plastic household products. With four product categories for household, kitchen, storage, and kids, the group serves renowned customers in the areas of D.I.Y., grocery retail, wholesale, and furniture retail in over 55 countries under the German Brand Award-winning brand keeeper. Each product stands for at least one of the four brand promises: ecological, efficient, essential – enjoy living!
Press contact:
Martina Goldstein
Group Director Marketing
fon: +49 5773 801-23
e-mail: martina.goldstein@keeeper.com
