On September 11, 2024, the comprehensive keeeper brand refresh was unveiled during an internal International Sales & Marketing Event. Martin Bieri, CEO of the keeeper Group, opened the digital event by stating: "The key initiatives are designed to drive growth and expand our brand’s reach. We are embarking on a journey that will significantly enhance our market presence and operational excellence." The emotionalization of the brand is the critical strategic element. A new claim, visual imagery, and color schemes communicate this message, transforming keeeper into a modern lifestyle brand with a strong consumer connection. Learn more about the keeeper brand refresh in the attached press release.