Hille, September 2024
FROM INTENTION TO IMPLEMENTATION. KEEEPER, THE BRAND FOR ORGANIZATION SOLUTIONS AND HOUSEHOLD MANAGEMENT, ON THE WAY TO BECOMING A LOVEBRAND.
El 11 de septiembre de 2024, el Grupo keeeper organizó un«Evento Internacional de Ventas y Marketing«, el primer evento digital de la empresa de esta envergadura. Entre los 150 participantes internacionales había empleados de ventas y marketing, así como socios externos. Las presentaciones sobre la renovación integral de la marca keeeper y las medidas estratégicas fueron inauguradas por Martin Bieri, Consejero Delegado del Grupo keeeper, quien declaró: «Las iniciativas clave están diseñadas para impulsar el crecimiento y aumentar el alcance de nuestra marca. Nos embarcamos en un viaje que mejorará significativamente nuestra presencia en el mercado y nuestra excelencia operativa».
El nuevo diseño corporativo, presentado por Martina Goldstein, Directora de Marketing del Grupo, marca el paso de la marca para convertirse en una lovebrand. Representa un estilo de vida moderno y evoca emociones positivas en el consumidor, que se identifica con la marca, sus valores y su comunidad. Con el nuevo claim, la combinación de colores y el lenguaje visual, la marca keeeper se está emocionalizando significativamente, con el objetivo de conectar con los consumidores a un nivel más profundo y duradero.
EMOTIONALIZATION. THE NEW CLAIM.
The company has 65 years of expertise in injection molding and is present in 55 countries. Since 2019, the keeeper Group has been part of Mutares SE & Co. KGaA, a listed investment company based in Munich.
Emotionality is part of the company’s philosophy and brand signals. Emotionalization is the key component of the brand refresh. The central element of this strategic direction is the new claim: «keep what you love.» It appeals to people’s emotions. The valuable preservation and storage of what one loves is taken seriously in its individuality.
THE KEEEPER VISUAL WORLD
Elaborate photoshoots produced striking and colourful lifestyle images that express pure joy of life. Versatile and trend-conscious individuals convey a modern lifestyle and radiate positivity. Family, friends, and interaction are important social aspects here.
THE KEEEPER COLOUR WORLD
The keeeper brand refresh relies on modern, vibrant colours that highlight product categories. This lively colour scheme is complemented by innovative key visuals that shape the fresh face of the brand. The keeeper models are dressed in colours matching the categories. New to the palette is purple, representing the «home» category. This cheerful hue is making a comeback as a current trend colour and fits harmoniously into the refreshed category colours of «kitchen,» «storage,» and «kids.»
THE KEEEPER WEBSITE RELAUNCH
The website is the brand’s digital business card. It is brought to life with dynamic photos and videos. These visual elements create an engaging user experience and reinforce the new brand image.
THE KEEEPER PRODUCT WORLD
The keeeper product range stands for simple and effective organization solutions. They make everyday life easier and bring joy – at home, in the garden, while shopping, and during leisure time. The brand refresh also includes an exciting product range expansion that will set new standards in the market.
About keeeper:
The keeeper Group, headquartered in Hille, Germany, with its own production and logistics in Europe, is one of the leading European providers of innovative, high-quality, and sustainable plastic household products. With four product categories for household, kitchen, storage, and kids, the group serves renowned customers in the areas of D.I.Y., grocery retail, wholesale, and furniture retail in over 55 countries under the German Brand Award-winning brand keeeper. Each product stands for at least one of the four brand promises: ecological, efficient, essential – enjoy living!
Contacto de prensa:
Martina Goldstein
Directora de Marketing del Grupo
fon: +49 5773 801-23
e-mail: martina.goldstein@keeeper.com
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