keeeper, a specialist in storage solutions, kitchenware, and children’s items made of durable plastic, presents its brand-new eco line featuring sustainable post-consumer recycled material at the Ambiente, the world’s largest consumer goods fair in Frankfurt/Main, Hall 9.2, Booth C29, in January 2024.
A special focus is placed on advancing the sustainable product range, accompanied with the principles of sustainability, lifestyle, and design. The keeeper Group only manufactures products that are sustainable: they contribute to reducing the environmental impact and are functional and affordable at the same time. And: keeeper products are not disposable, but products that are characterised by their exceptional durability.
The commitment to sustainability at keeeper is evident in its brand slogan, “keeeper keeps your world”. The eco line products are particularly resource-friendly, as they are made from 100 percent recycled plastic. This so-called post-consumer recyclate is obtained from recycled material and is free from contamination by other plastics. The eco line product series has also been awarded the “Ethical Style by Ambiente” logo, ensuring an environmentally and socially responsible production process.
Sustainable products need not to be monotonous and boring: A lot has happened in recent years; designers and companies like keeeper are increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours: The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes. Their preference includes clean, cheerful colors like vibrant green (eco grass green), energetic blue (eco sky blue), and calming grey (eco stone grey).
The eco line range consists of a two-toned, patented folding box, as well as robust euro-boxes, stacking boxes, buckets in various designs and two organic waste bins. These keeeper products have been awarded the Blue Angel certification, making them an ideal alternative to traditional plastic products for environmentally conscious households.
keeeper promises an extra portion of good mood including a hygge atmosphere with the new household products in the trendy Nordic Colours. Laundry baskets, laundry tubs and lifestyle boxes in various types and sizes bring more joy to everyday life. The focus is on ergonomic handling, robust construction, practical use and individual design.
With the select line series, keeeper introduces a new, innovative surface structure. The delicate (looking) series with the product names arne, stine and bosse impresses with its perforated material design in a textile look. The appealing, clear form and sophisticated surface texture turn these useful boxes into decorative elements in living rooms, bedrooms, or bathrooms. Dirty laundry is perfectly stored in a keeeper select line laundry box, and the design with the hole pattern also provides the necessary air circulation to allow the laundry to breathe. The high-quality look is not neglected when it comes to practicality: the surfaces are resistant and easy to clean. The select line is available in the colours nordic blue and nordic grey.
About keeeper:
The keeeper Group, headquartered in Stemwede, Germany, with its own production and logistics in Europe, stands as one of the leading European providers of innovative, high-quality, and sustainable plastic household products. Operating with four product categories covering kitchenware, household items, storage solutions, and children’s products, the group caters to renowned clients in DIY, food retail, wholesale, and furniture retail across over 50 countries. All under the distinguished brand keeeper, recognized with the German Brand Award.
Each product embodies at least one of the four brand promises: ecological, efficient, essential – enjoy living!
Press contact:
Martina Goldstein
Group Director Marketing
fon: +49 5773 801-23
e-mail: martina.goldstein@keeeper.de
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