Press

Press release April 2024

Hille, April 2024

keeeper Organizational Solutions
Creating order. Keeping order.

KEEEPER ECO LINE – FOR MORE SUSTAINABILITY IN THE HOUSEHOLD

April 2024 – For keeeper, the specialist in organization solutions,priority is given to sustainability. The brand claim “keeeper keeps your world” is an expression of this corporate attitude. The keeeper eco line products for household organization are made from 100% recycled plastic, making them particularly resource-efficient. The so-called post-consumer recyclate is obtained from household packaging waste (yellow bin) and is free from contamination by other plastics. This paves the way to combine sustainability with lifestyle and design.

THE NEW KEEEPER ECO LINE COLORS – GREEN LIVING MEETS ENERGETIC BLUE

Sustainable products don’t have to be monotonous and dull: In recent years, a lot has changed, with designers and innovative companies opting for sustainable materials and production processes without compromising on attractive design and colors: The new eco line colors correspond to the color trend of 2024. The colors symbolize vitality, freshness, and a positive vibe. In line with the spirit of the times, they also signal ethical and ecological aspects: They are clean, cheerful colors like a bright green (eco grass green), a deep blue (eco sky blue), and a calming grey (eco stone grey). Each product of the eco line is available in the three mentioned colors.

THE ECO LINE RANGE

The eco line household products bear the Blue Angel seal, the environmental label of the German federal government. With the eco line, keeeper offers consumers a real alternative to products made from conventional plastics.

keeeper has products that bring joy. Just like their names.

eco ben – two-tone, patented folding box
bruno – sturdy Euro boxes in 4 sizes
emil – turn-around stacking boxes in 4 sizes
elsa – buckets in different versions
svenja – bio-waste bin with swing lid
tilda – laundry basket

About keeeper:
The keeeper Group, headquartered in Hille, Germany, with its own production and logistics in Europe, is one of the leading European providers of innovative, high-quality, and sustainable plastic household products. With four product categories for kitchen, household, storage, and kids, the group serves renowned customers in the areas of D.I.Y., grocery retail, wholesale, and furniture retail in over 50 countries under the German Brand Award-winning brand keeeper. Each product stands for at least one of the four brand promises: ecological, efficient, essential – enjoy living!

Press contact:
Martina Goldstein
Group Director Marketing
fon: +49 5773 801-23
e-mail: martina.goldstein@keeeper.com

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