Frankfurt, February 2026 – At Ambiente 2026, the keeeper Group demonstrates how functional household products can become true favorites. Under the claim “keep what you love.”, keeeper presents an eye-catching collection featuring new licensed worlds, smart organization solutions, and
trend-driven colors – sustainably conceived, emotionally staged, and perfectly tailored for the Point of Sale.
With its trade fair presence, keeeper consistently continues its journey toward becoming a lovebrand: with products that spark emotions and create genuine joy in everyday life.
“Strong ideas, sustainable products, and real emotions are at the heart of our brand,” says Martin Bieri, CEO of the keeeper Group. “Ambiente offers the ideal international platform to showcase our innovations, particularly our new strong licensed worlds.”
Emotions you can touch: keeeper brings the iconic motifs of emoji company GmbH, used by billions of people worldwide, from the digital world directly into everyday life. As the universal language of our time, they create maximum attention and strong impulses at the Point of Sale.
The range includes storage and decorative boxes as well as the cheerful emoji® baby world, which combines safety with a smile. The assortment includes, among others, ilvie (cleaning bucket), carla (decorative click-boxes), and karolina (storage boxes). For the youngest users, the emoji® baby world with adam, ewa, tomek, and igor ensures safety and cheerfulness in the bathroom.
With the launch of the new Minions movie, keeeper brings one of the world’s most powerful entertainment brands into the home, turning Bob, Stuart, and Kevin into playful yet practical organization experts. At the heart of the range are the Minions storage boxes in a detailed 360° look: stackable, robust, and durable – ideal for toys, craft supplies, and other everyday favorites.
The versions bob (6 L), stuart (8 L), and kevin (10 L) are easy to open thanks to an integrated grip opening in the lid and can be securely stacked on top of each other using a practical connecting element on the base.
Eye-catching keeeper POS displays in the iconic Minions design complete the range, delivering strong emotional purchaseincentives and maximum visibility at the Point of Sale.
The assortment also includes the practical stuart waste bin, featuring different facial expressions on the front and back, as well as the turn around stacking boxes karolina and the cult Minions lunch boxes carla.
With morten & marlon, keeeper shows just how easy and pleasant laundry organization can be. The elegant, timeless design impresses with soft shapes and a transparent look that blends harmoniously into a wide variety of living environments. Thanks to their compact footprint, the products are perfectly suited to urban living spaces with limited storage. The matte, on-trend surface structure underlines the contemporary design ambition of the series and gives the products a high-quality, understated aesthetic with clear value. The marlon laundry basket (available in two sizes) and the morten laundry hamper come in modern pastel colors – nordic grey, soft purple, and nordic blue – as well as timeless graphite.
With paula, keeeper turns sustainability into an experience you can see and feel. The design boxes, available in two sizes, blend timeless aesthetics with a meaningful material choice – created for a conscious, modern lifestyle. Made from sugarcane, paula is recyclable and biodegradable, offering a sustainable solution that brings beauty, responsibility, and everyday practicality into perfect balance.
With olive, keeeper picks up on a strong color trend inspired by a close connection to nature and a modern lifestyle. Fresh, versatile, and absolutely on trend, olive perfectly complements an urban, youthful lifestyle and sets new accents across different product worlds.
In addition to foldable outdoor furniture, the series also includes storage and transport boxes as well as ben and benno, the extra-strong folding boxes with soft grips. They are ideal for shopping, transport, and storage, offering a high level of handling comfort – whether at home, in hobby rooms, or in the garage. The range is complemented by the matching lid alex.
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