Chicago, March 2026 – At The Inspired Home Show®2026, the keeeper Group demonstrates how functional household products can become true favorites. Under the claim “keep what you love.”, keeeper presents an eye-catching collection featuring new licensed worlds, smart organization solutions, and trend-driven colors – sustainably conceived, emotionally staged, and perfectly tailored for the Point of Sale.
With its trade fair presence, keeeper consistently continues its journey toward becoming a lovebrand: with products that spark emotions and create genuine joy in everyday life.
“Strong ideas, sustainable products, and real emotions are at the heart of our brand,” says Martin Bieri, CEO of the keeeper Group. “Ambiente offers the ideal international platform to showcase our innovations, particularly our new strong licensed worlds.”
Emotions you can touch: keeeper brings the iconic motifs of emoji company, used by billions of people worldwide, from the digital world directly into everyday life. As the universal language of our time, they create maximum attention and strong impulses at the Point of Sale.
The range includes storage and decorative boxes as well as the cheerful emoji® baby world, which combines safety with a smile. The assortment includes, among others, ilvie (cleaning bucket), carla (decorative click-boxes), and karolina (storage boxes). For the youngest users, the emoji® baby world with adam, ewa, tomek, and igor ensures safety and cheerfulness in the bathroom.
With the launch of the new Minions movie, keeeper brings one of the world’s most powerful entertainment brands into the home, turning Bob, Stuart, and Kevin into playful yet practical organization experts. At the heart of the range are the Minions storage boxes in a detailed 360° look: stackable, robust, and durable – ideal for toys, craft supplies, and other everyday favorites.
The versions bob (1.6 gal), stuart (2.1 gal), and kevin (2.6 gal) are easy to open thanks to an integrated grip opening in the lid and can be securely stacked on top of each other using a practical connecting element on the base. Eye-catching keeeper POS displays in the iconic Minions design complete the range, delivering strong emotional purchase incentives and maximum visibility at the Point of Sale. With over one million units sold in pre-sales prior to the official launch, the product has already demonstrated extraordinary market demand.
The assortment also includes the practical stuart trash bin, featuring different facial expressions on the front and back, as well as the turn around stacking boxes karolina and the cult Minions lunch boxes carla.
With the new foldable shopping organizers neo and nea, keeeper is once again setting new standards in terms of functionality and sustainability.
The keeeper neo and nea shopping organizers are the new must-haves for every shopping trip. Say goodbye to chaos in the shopping cart! With neo and nea, the shopping can already be sorted by category at the checkout or in the trunk – fruits separated from canned goods, cleaning products from fresh items, bottles from frozen goods. The organizers keep your shopping sorted, protected, and hygienically clean, saving time when putting items away later and providing a clear overview of your supplies. Since all boxes in the product lines are foldable, they can be stored compactly until their next use.
With neo and nea, a safe and sustainable alternative to paper and plastic bags is provided, as the boxes are made from recycled PET bottles, and their packaging is FSC®** certified. The durable organizers feature a sturdy base.
(**Forest Stewardship Council®)
In case of spills or dirt, they are easy to clean. Each version, including the foldable insulation bags, fits perfectly into the keeeper folding boxes ben, lea, and benno, but they also work great as standalone solutions.
The foldable organizers neo and nea have been honored with the prestigious Red Dot Award:
Product Design 2025. The jury recognized the thoughtful design, high functionality and sustainable use of materials. “With the neo series, shopping becomes as eco-friendly as it is organized,” stated the jury.
With olive, keeeper picks up on a strong color trend inspired by a close connection to nature and a modern lifestyle. Fresh, versatile, and absolutely on trend, olive perfectly complements an urban, youthful lifestyle and sets new accents across different product worlds.
In addition to foldable outdoor furniture, the series also includes storage and transport boxes as well as ben and benno, the extra-strong folding boxes with soft grips. They are ideal for shopping, transport, and storage, offering a high level of handling comfort – whether at home, in hobby rooms, or in the garage. The range is complemented by the matching lid alex.
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