Press release Ambiente 2025

Sustainability meets innovative design

Frankfurt, Germany, February 2025. The keeeper Group will present its latest product innovations at Ambiente 2025 in Frankfurt, showing how modern storage solutions and sustainability can go hand in hand. With the brand claim “keep what you love.” and a variety of new products, keeeper not only delivers practical solutions but also brings plenty of emotion into consumers’ everyday lives.

IDEAL: The strategy behind success

In 2024, under the leadership of CEO Martin Bieri, keeeper initiated a strategic realignment. The so-called IDEAL strategy unites five key core disciplines:

Internationalization, Digitization, Emotionalization, Agility & Longevity.

“The IDEAL strategy is aimed at driving our growth and increasing the reach of our brand. We are on a journey that will significantly strengthen both our market presence and operational excellence,” explains Martin Bieri. “With a sharper brand profile and stronger POS presence, we are reinforcing our position as a love brand.”

Look & feel of the new Lovebrand keeeper

As part of a comprehensive brand refresh, a new corporate design was introduced in 2024, focusing on the needs and emotions of consumers. The brand claim “keep what you love.” emphasizes the emotional value of the items being preserved. A fresh color palette and vibrant lifestyle photos create a unified, modern, and dynamic appearance across the newly launched website, catalogues, POS and social media.

Innovations at Ambiente 2025: Practical, sustainable, innovative

At the fair, keeeper will showing numerous new products that impress with functionality, sustainability and modern design. Particularly worth mentioning is keeeper’s commitment to sustainability, which has been recognized with the “ethical style by ambiente” award – a program that honors exhibitors at Ambiente in Frankfurt offering ecologically produced and socially responsible products.

Shopping organizers & insulation bags: neo and nea

This sustainable series offers flexible inserts and containers to store groceries hygienically, securely, and efficiently. The foldable shopping organizers are specially designed by keeeper and fit perfectly into the foldable boxes ben and lea. The accompanying insulated bags in two sizes make them indispensable helpers for weekly shopping, traveling or at home. With neo and nea, keeeper offers a safe and sustainable alternative to paper and plastic bags, as the boxes are made from recycled PET bottles and their packaging is FSC® certified (*Forest Stewardship Council®).

The thermal and insulation functionality of the bags ensures the safe storage of dairy products, frozen goods and warm meals. The smaller nea insulation bag keeps items hot or cold for up to four hours, while the larger bag lasts up to six hours – with the neo bags, it’s five and seven hours respectively.

Transport solutions: mick and olli

The space-saving transport cart mick and the practical trolley olli make transporting heavy loads a breeze. Both models are easy to fold and are perfect for compact storage. Made from recycled plastic, these transport solutions combine functionality with sustainability.

Outdoor furniture: timo and tom

The foldable tables and stools impress with their stability and lightweight design – perfect for spontaneous barbecues or picnics. Thanks to their easy handling, the furniture can be set up in no time and stored compactly after use.
The timo table is available in two sizes and the entire series is available in modern color variants like olive and nordic grey.

Food storage containers: franco

The stackable franco product line offers optimal freshness protection with airtight TPE seals – perfect for everyday use. The body and lid are made of high-quality, durable Polypropylene, making franco food containers microwave-safe (without the lid), freezer-safe and dishwasher-safe. Available in seven sizes, the containers are designed to be stackable and fit perfectly into standard refrigerator compartments.

Foldable design box: fritzi

Available in stylish colors and various sizes, fritzi provides decorative organization on desks, shelves or inside cabinets – a true eye-catcher!

Disney dreams for kids

The popular keeeper kids range, including potties, step stools and children’s toilet seats, is expanding with trendy Disney designs featuring “stitch” and “lion king.” These motifs will make children’s hearts leap and are right on trend.

keeeper shows how clever products enrich everyday life – true to the motto: „keep what you love.“

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