keeeper licensing partnership – Minions

Storage solutions with cult status

Hille, December 2025 – By bringing the Minions on board, keeeper is adding one of the world’s strongest and most beloved entertainment brands to its portfolio. The masters of mischief are now becoming cheerful keeeper organization experts: bob, stuart, and kevin bring fun and color to kids’ rooms while also strengthening keeeper’s brand presence at retail and among consumers. The iconic characters from the successful “Despicable Me” franchise from ILLUMINATION and UNIVERSAL Pictures turn these products into true eye-catchers that attract attention and enhance emotional brand value.

The bright yellow characters are undoubtedly the heroes in any child’s room. In the new stackable keeeper storage containers, toys and favorite items disappear in no time, while the playful design creates a cheerful and imaginative atmosphere.

The new keeeper collection also includes the Turn around stacking boxes with lid karolina in various colors and the Deco-click-boxes carla in three color tones and two designs. With their distinctive Minions look, they instantly create strong visual impact. At the same time, they impress with functional advantages: easy handling, durable and long-lasting quality.

A high-impact license – a strategic brand boost for keeeper

The Minions are among the most successful animated brands worldwide, achieving exceptional global awareness of around 90 percent. They are true pop culture icons with extremely high recognition value. This enormous reach makes the license a strategic growth driver for keeeper. It opens access to a particularly broad target audience: children aged 6 to 12, Gen Z (13–24), as well as adults aged 25 to 54.

For years, the “Minions / Despicable Me” license has been one of the strongest players in the international licensing business, especially in consumer goods such as toys, textiles, and household products. With the new Minions movie release in July 2026, interest in the brand will continue to grow. “For us, licenses are not just short-term design impulses, but a strategic instrument for long-term brand building,” explains Martin Bieri, CEO of the keeeper Group. “This partnership gives keeeper a significant competitive advantage and will sustainably strengthen the brand’s visibility and desirability in international retail.”

 A powerful presence at retail

keeeper offers retailers high-impact POS displays in the distinctive Minions look. They create emotional purchase incentives, strengthen brand perception, and leverage the license’s high recognition value.

The keeeper Minions Collection

 Minions storage boxes bob, stuart, kevin

• Sizes and capacities
  • 20 × 20 × 25 cm, 6 L (bob)
  • 20 × 20 × 31 cm, 8 L (stuart)
  • 20 × 20 × 38 cm, 10 L (kevin)
• Material: PP
• 10-year guarantee
• Easy to open thanks to the integrated grip hole in the lid
• Stackable with practical connecting element on the bottom
• Playful 360° design in authentic Minions style

Turn around stacking boxes with lid karolina and Deco-click-boxes carla

• Available in 3 colors and various sizes: yellow, black, white
• Mosaic design for boxes in yellow and black
• Bello / banana design for boxes in white
• Material: PP
• 10-year guarantee

karolina Turn around stacking box

• Generous capacities (15 L, 24 L, 30 L, 45 L) for toys, clothing, or household accessories
• Boxes nest inside each other when empty and stack with an 18° rotation

carla Deco-click-box

• Iconic Minions click boxes (mini and midi) for school, sports, and leisure
• Food-safe, dishwasher-safe, and temperature-resistant from 0° to +80°C

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