Press release

Nothing is as valuable as homemade! Discover useful life hacks that ease your daily life – from potty training to seasonal gardening, from clean-up sessions to delicious recipes.

Whether you want to optimize your home or organize tasks, with keeeper you will find everything you need to simplify your life. What are you waiting for? Let’s tackle it!

Innovative products present by keeeper at Ambiente 2025
  • Press
    At the fair, keeeper shows numerous new products that impress with functionality, sustainability, and modern design. Particularly noteworthy is keeeper’s commitment to sustainability, which has been recognized with the “ethical style by Ambiente” award – a program that honors exhibitors at Ambiente in Frankfurt offering ecologically produced and socially responsible products. keeeper presents not only practical solutions but also brings plenty of emotion into consumers' everyday lives.
    • Press
      The keeeper neo and nea shopping organizers allow you to sort your shopping by category right at the checkout or in the trunk – fruits separated from canned goods, cleaning products from fresh items, bottles from frozen goods. This saves time when unpacking later and provides a clear overview of your supplies. The organizers and insulation bags have been specially designed by keeeper to fit perfectly into the lea and ben folding boxes.
      • Press
        The food storage container franco provide a simple and practical way to keep food fresh and maintain order in the fridge. These containers are indispensable for protecting vegetables, fruits, meats, and other foods from moisture loss, unwanted odors, and germs.
        • Press
          On September 11, 2024, the comprehensive keeeper brand refresh was unveiled during an internal International Sales & Marketing Event. Martin Bieri, CEO of the keeeper Group, opened the digital event by stating: "The key initiatives are designed to drive growth and expand our brand’s reach. We are embarking on a journey that will significantly enhance our market presence and operational excellence." The emotionalization of the brand is the critical strategic element. A new claim, visual imagery, and color schemes communicate this message, transforming keeeper into a modern lifestyle brand with a strong consumer connection. Learn more about the keeeper brand refresh in the attached press release.
          • Press
            From Minnie to Winnie, from Peppa to Paw Patrol – these beloved characters of the youngest ones can be found on keeeper kids' bathtubs, step stools, and potty chairs. Now, keeeper is expanding this product family with another iconic franchise from the Disney movie Lilo & Stitch, whose little hero Stitch has never lost his popularity.
            • Press
              The storage and under-bed boxes of the leo series are designed to meet individual requirements for efficient organization. The transparent boxes provide clarity and overview, allowing you to sort items, store them cleverly, and keep them always within reach.
              • Press
                At the London Exclusively Shows, keeeper showcased a cross-section of products from itrange of folding and storage boxes, solutions for optimal food storage, and items for kitchen and laundry organization to the professional audience - retail and e-commerce buyers. The keeeper bestsellers - folding box ben & lea, decorative storage box lotta, food containers mia - were additionally featured in the Brand Showcase.
                • Press
                  Once clicked, everything is securely stored. Whether it's sandwiches, fruit, nuts, raw vegetables, or sweet snacks - the Clickboxes Carla & Luca are the practical lunchboxes for schoolbags and backpacks. Food is safely kept inside, protecting books and sports gear from crumbs and food residues. Luca offers the right space for every storage need with a selection of four sizes. Three fresh colors are available: Nordic blue, Nordic pink, Nordic green. These shades are also available for the Carla Clickboxes, which additionally feature original retro designs on the lid. Carla and Luca are naturally food-safe and dishwasher safe.
                  • Press
                    The new eco line colors correspond to the color trend of 2024. The colors symbolize vitality, freshness, and a positive vibe. In line with the spirit of the times, they also signal ethical and ecological aspects: They are clean, cheerful colors like a bright green (eco grass green), a deep blue (eco sky blue), and a calming grey (eco stone grey). Each product of the eco line is available in the three mentioned colors.
                    • Press
                      Sustainable products need not to be monotonous and boring: keeeper is increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours. The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes.

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