{"id":127139,"date":"2025-02-04T15:10:49","date_gmt":"2025-02-04T14:10:49","guid":{"rendered":"https:\/\/testing.keeeper.com\/?p=127139"},"modified":"2025-03-12T09:02:46","modified_gmt":"2025-03-12T08:02:46","slug":"press-release-ambiente-2025","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/pl\/press-release-ambiente-2025\/","title":{"rendered":"Press release Ambiente 2025"},"content":{"rendered":"<h2>Sustainability meets innovative design<\/h2>\n<p>&nbsp;<\/p>\n<p>Frankfurt, Germany, February 2025. The keeeper Group will present its latest product innovations at Ambiente 2025 in Frankfurt, showing how modern storage solutions and sustainability can go hand in hand. With the brand claim \u201c<strong>keep what you love<\/strong>.\u201d and a variety of new products, keeeper not only delivers practical solutions but also brings plenty of emotion into consumers&#8217; everyday lives.<\/p>\n<h2>IDEAL: The strategy behind success<\/h2>\n<p>In 2024, under the leadership of CEO Martin Bieri, keeeper initiated a strategic realignment. The so-called <strong>IDEAL strategy<\/strong> unites five key core disciplines:<\/p>\n<h2>Internationalization, Digitization, Emotionalization, Agility &amp; Longevity.<\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-126641\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/IDEAL_Bild-Pressemitteilung_EN.jpg\" alt=\"\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/IDEAL_Bild-Pressemitteilung_EN.jpg 1200w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/IDEAL_Bild-Pressemitteilung_EN-768x401.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/IDEAL_Bild-Pressemitteilung_EN-600x314.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201c<em>The IDEAL strategy is aimed at driving our growth and increasing the reach of our brand. We are on a journey that will significantly strengthen both our market presence and operational excellence,\u201d <\/em>explains Martin Bieri.<em> \u201cWith a sharper brand profile and stronger POS presence, we are reinforcing our position as a love brand<\/em>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Look &amp; feel of the new Lovebrand keeeper<\/h2>\n<p>As part of a comprehensive brand refresh, a new corporate design was introduced in 2024, focusing on the needs and emotions of consumers. The brand claim \u201c<strong>keep what you lov<\/strong>e.\u201d emphasizes the emotional value of the items being preserved. A <strong>fresh color palette<\/strong> and vibrant <strong>lifestyle photos<\/strong> create a unified, modern, and dynamic appearance across the newly launched website, catalogues, POS and social media.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-126646\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente.jpg\" alt=\"\" width=\"2400\" height=\"1254\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente.jpg 2400w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente-768x401.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente-1536x803.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente-2048x1070.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/keeeper_PM_Ambiente-600x314.jpg 600w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Innovations at Ambiente 2025: Practical, sustainable, innovative<\/h2>\n<p>At the fair, keeeper will showing numerous new products that impress with functionality, sustainability and modern design. Particularly worth mentioning is keeeper\u2019s commitment to sustainability, which has been recognized with the \u201c<strong>ethical style by ambiente<\/strong>\u201d award \u2013 a program that honors exhibitors at Ambiente in Frankfurt offering ecologically produced and socially responsible products.<\/p>\n<p>&nbsp;<\/p>\n<h2>Shopping organizers &amp; insulation bags: neo and nea<\/h2>\n<p>This sustainable series offers flexible inserts and containers to store groceries hygienically, securely, and efficiently. The<a href=\"https:\/\/www.keeeper.com\/storage\/#folding-shopping-boxes\"><strong> foldable shopping organizers<\/strong><\/a> are specially designed by keeeper and fit perfectly into the foldable boxes <strong><em>ben<\/em> <\/strong>and<strong><em> lea<\/em><\/strong>. The accompanying insulated bags in two sizes make them indispensable helpers for weekly shopping, traveling or at home. With<a href=\"https:\/\/www.keeeper.com\/storage\/#folding-shopping-boxes\"> <strong><em>neo<\/em><\/strong> <\/a>and<a href=\"https:\/\/www.keeeper.com\/storage\/#folding-shopping-boxes\"> <strong><em>nea<\/em><\/strong><\/a>, keeeper offers a safe and sustainable alternative to paper and plastic bags, as the boxes are made from recycled PET bottles and their packaging is FSC\u00ae certified (*Forest Stewardship Council\u00ae).<\/p>\n<p>The <strong>thermal<\/strong> and <strong>insulation functionality<\/strong> of the bags ensures the safe storage of dairy products, frozen goods and warm meals. The smaller <strong><a href=\"https:\/\/www.keeeper.com\/storage\/#folding-shopping-boxes\"><em>nea<\/em> insulation bag<\/a><\/strong> keeps items hot or cold for up to four hours, while the larger bag lasts up to six hours \u2013 with the <strong><em>neo <\/em><\/strong>bags, it\u2019s five and seven hours respectively.<\/p>\n<p>&nbsp;<\/p>\n<h2>Transport solutions: mick and olli<\/h2>\n<p>The space-saving transport cart<a href=\"https:\/\/www.keeeper.com\/storage\/#heavy-duty\"><strong> <em>mick<\/em><\/strong> <\/a>and the practical trolley <a href=\"https:\/\/www.keeeper.com\/storage\/#heavy-duty\"><strong><em>olli<\/em><\/strong> <\/a>make transporting heavy loads a breeze. Both models are easy to fold and are perfect for compact storage. Made from recycled plastic, these transport solutions combine functionality with sustainability.<\/p>\n<p>&nbsp;<\/p>\n<h2>Outdoor furniture: timo and tom<\/h2>\n<p>The <strong>foldable tables and stool<\/strong>s impress with their stability and lightweight design \u2013 perfect for spontaneous barbecues or picnics. Thanks to their <strong>easy handling<\/strong>, the furniture can be set up in no time and<strong> stored compactly<\/strong> after use.<br \/>\nThe <a href=\"https:\/\/www.keeeper.com\/storage\/#outdoor\"><strong><em>timo<\/em> <\/strong><\/a>table is available in two sizes and the entire series is available in modern color variants like<em> olive<\/em> and<em> nordic grey<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Food storage containers: franco<\/h2>\n<p>The stackable <a href=\"https:\/\/www.keeeper.com\/kitchen\/#foodstorage\"><strong><em>franco<\/em><\/strong><\/a> product line offers optimal freshness protection with airtight TPE seals \u2013 perfect for everyday use. The body and lid are made of high-quality, durable Polypropylene, makin<strong>g <em>franco<\/em><\/strong> food containers microwave-safe (without the lid), freezer-safe and dishwasher-safe. Available in seven sizes, the containers are designed to be stackable and fit perfectly into standard refrigerator compartments.<\/p>\n<p>&nbsp;<\/p>\n<h2>Foldable design box: fritzi<\/h2>\n<p>Available in stylish colors and various sizes,<a href=\"https:\/\/www.keeeper.com\/home\/#decoration-organisation\"><strong> <em>fritzi<\/em> <\/strong><\/a>provides decorative organization on desks, shelves or inside cabinets \u2013 a true eye-catcher!<\/p>\n<p>&nbsp;<\/p>\n<h2>Disney dreams for kids<\/h2>\n<p>The popular keeeper kids range, including potties, step stools and children\u2019s toilet seats, is expanding with trendy Disney designs featuring \u201c<strong>stitch<\/strong>\u201d and \u201c<a href=\"https:\/\/www.keeeper.com\/kids\/\"><strong>lion king<\/strong><\/a>.\u201d These motifs will make children\u2019s hearts leap and are right on trend.<\/p>\n<p>&nbsp;<\/p>\n<p>keeeper shows how clever products enrich everyday life &#8211; true to the motto: <strong>\u201ekeep what you love.\u201c<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/PI_keeeper_ambiente_012025_ENG.pdf\">Download Press<\/a><br \/>\n\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/Press-release-Ambiente-photos1.zip\">Download Images ZIP1<\/a><br \/>\n\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/Press-release-Ambiente-photos2.zip\">Download Images ZIP2<\/a><br \/>\n\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/Press-release-Ambiente-photos3.zip\">Download Images ZIP3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the fair, keeeper shows numerous new products that impress with functionality, sustainability, and modern design. Particularly noteworthy is keeeper\u2019s commitment to sustainability, which has been recognized with the \u201cethical style by Ambiente\u201d award \u2013 a program that honors exhibitors at Ambiente in Frankfurt offering ecologically produced and socially responsible products. keeeper presents not only practical solutions but also brings plenty of emotion into consumers&#8217; everyday lives. <\/p>\n","protected":false},"author":9,"featured_media":126693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[612,613],"tags":[611,973,974,975,976,1265],"class_list":["post-127139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prasa","category-komunikat-prasowy","tag-keeeper-pl","tag-marka-keeeper","tag-zachowaj-to-co-kochasz","tag-zachowaj-to","tag-co-kochasz","tag-eco-friendly-storage-solutions-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release Ambiente 2025 - keeeper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keeeper.com\/pl\/press-release-ambiente-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release Ambiente 2025 - keeeper\" \/>\n<meta property=\"og:description\" content=\"At the fair, keeeper shows numerous new products that impress with functionality, sustainability, and modern design. Particularly noteworthy is keeeper\u2019s commitment to sustainability, which has been recognized with the \u201cethical style by Ambiente\u201d award \u2013 a program that honors exhibitors at Ambiente in Frankfurt offering ecologically produced and socially responsible products. keeeper presents not only practical solutions but also brings plenty of emotion into consumers&#039; everyday lives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keeeper.com\/pl\/press-release-ambiente-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"keeeper\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T14:10:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T08:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/02\/Design-ohne-Titel19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1206\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bettina Sch\u00e4fer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bettina Sch\u00e4fer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/\"},\"author\":{\"name\":\"Bettina Sch\u00e4fer\",\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/#\\\/schema\\\/person\\\/447b7cea7bd14ab61ba7b8f3a715c78a\"},\"headline\":\"Press release Ambiente 2025\",\"datePublished\":\"2025-02-04T14:10:49+00:00\",\"dateModified\":\"2025-03-12T08:02:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/\"},\"wordCount\":708,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.keeeper.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Design-ohne-Titel19.jpg\",\"keywords\":[\"keeeper\",\"marka keeeper\",\"zachowaj to, co kochasz\",\"zachowaj to\",\"co kochasz\",\"eco-friendly storage solutions\"],\"articleSection\":[\"Prasa\",\"Komunikat prasowy\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/\",\"url\":\"https:\\\/\\\/www.keeeper.com\\\/pl\\\/press-release-ambiente-2025\\\/\",\"name\":\"Press release Ambiente 2025 - 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