![\"\"](\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/11\/emoji_kids-Set_lifestyle3-scaled.jpg\")
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Hille, November 2025<\/strong> \u2013 keeeper<\/strong> is bringing sparkle into the home: Through its new licensing partnership with emoji company GmbH<\/strong>, the brand is taking one of the world\u2019s most popular communication tools of the digital age out of the smartphone and into everyday life. The cheerful symbols used by billions of people every day will soon turn kitchens, bathrooms, and children\u2019s rooms into small feel-good spaces \u2013 full of charm, color, and positive energy. The new product range blends thoughtfully designed household items with an instantly uplifting lifestyle: One look \u2013 and a smile appears.<\/p>\n <\/p>\n <\/p>\n With playful emoji\u00ae designs<\/strong>, keeeper transforms emotions into tangible products. The iconic motifs, now an essential part of modern communication, are conquering the home. Trend-driven theme<\/strong> worlds like Love & Friendship, Food & Fun, or Animal & Sports capture the spirit of the times and create strong momentum at the POS.<\/strong> Together with emoji company GmbH \u2013 active in more than 150 countries and with brand assets used over six billion times a day \u2013 an international partnership<\/strong> is emerging that unites radiance, creativity, and lifestyle.<\/p>\n <\/p>\n <\/p>\n <\/p>\n In a market where products often seem interchangeable, licenses create what truly matters: emotion<\/strong>. They are powerful brand boosters<\/strong> that turn everyday items into personalities. Popular characters and symbols give products character \u2013 and create added value that goes far beyond functionality.<\/p>\n This emotional bond is especially crucial in the kids\u2019 segment<\/strong>. Children love characters they can relate to \u2013 and parents choose brands that convey joy, trust, and quality. Yet the magic of emoji\u00ae<\/strong> goes even further: Its universal visual language<\/strong> inspires kids, teens, and adults alike, making the range a cross-generational highlight.<\/p>\n \u201cLicenses are far more than design trends for us. They are a strategic instrument for strengthening our brand,\u201d states Martin Bieri, CEO of the keeeper Group. \u201cWith well-known licenses like emoji\u00ae, we combine our functional, durable products with positive emotions \u2013 creating real value for retailers and consumers alike.\u201d<\/em><\/p>\n Licensed products drive higher demand<\/strong> at retail, increase the perceived value of entire categories, and sustainably enhance brand awareness<\/strong>. They are a key driver for premium positioning and international growth.<\/p>\n keeeper<\/strong> remains true to its clear strategy<\/strong>: growth through emotion, creativity, and strong partnerships. With globally recognized brands like emoji\u00ae<\/strong>, the company is purposefully strengthening the Kids & Family<\/strong> segment \u2013 creating a product world that not only keeps life organized but also makes every day a little happier, more colorful, and more personal.<\/p>\n <\/p>\n \u00bbDownload Press<\/a> Add a splash of joy to everyday life! With the new collaboration between keeeper and emoji\u00ae, our storage and household products now come with playful, licensed emoji\u00ae designs. Discover colourful boxes and organisers that are not only practical – but also bring a smile to your home. <\/p>\n","protected":false},"author":9,"featured_media":134865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3451,3452],"tags":[],"class_list":["post-134831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stampa","category-comunicato-stampa"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/11\/ilvie_emoji.jpg\")
![\"\"](\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2025\/11\/Unbenannt-2.png\")
Licensing as a heart of modern brand strategy<\/h2>\n
Growing with strong brands<\/h2>\n
\n\u00bbDownload Images<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"