{"id":123329,"date":"2021-09-20T22:05:24","date_gmt":"2021-09-20T20:05:24","guid":{"rendered":"https:\/\/testing.keeeper.com\/ambiente-2020-keeeper-mise-sur-la-durabilite\/"},"modified":"2026-05-20T09:47:11","modified_gmt":"2026-05-20T07:47:11","slug":"ambiente-2020","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/fr\/ambiente-2020\/","title":{"rendered":"Ambiente 2020 : keeeper mise sur la durabilit\u00e9"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-24228 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2021\/09\/emilbox-grau-Blauer-Engel_DE-1.jpg\" alt=\"Femme souriante tenant une caisse remplie de l\u00e9gumes frais dans un champ, illustrant la durabilit\u00e9 et un mode de vie respectueux de l\u2019environnement.\" width=\"1500\" height=\"1503\" \/><\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:c2d90fd2-927d-4f91-96b8-bed139d35134-103\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c2d90fd2-927d-4f91-96b8-bed139d35134-103\" data-turn-id-container=\"request-WEB:c2d90fd2-927d-4f91-96b8-bed139d35134-103\" data-testid=\"conversation-turn-208\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"f0e8939d-28f7-41a0-9c65-6885070aecc9\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"33\" data-end=\"414\"><strong>En tant que salon international de r\u00e9f\u00e9rence pour les biens de consommation, Ambiente 2020 \u00e0 Francfort-sur-le-Main rev\u00eat une grande importance pour le groupe keeeper. Le sp\u00e9cialiste des solutions de rangement en plastique, des articles de cuisine et des produits pour enfants pr\u00e9sentera ses produits tendance et con\u00e7us de mani\u00e8re durable \u00e0 la Messe Frankfurt, hall 12.1, stand B09.<\/strong><\/p>\n<p data-start=\"416\" data-end=\"924\">Le rachat du groupe keeeper par Mutares SE &amp; Co. KGaA en juin 2019 a permis \u00e0 la marque keeeper de poursuivre avec succ\u00e8s le d\u00e9veloppement de son potentiel. En tant que fournisseur complet de produits m\u00e9nagers pratiques, keeeper renforce le segment \u00ab Goods &amp; Services \u00bb du portefeuille de Mutares. Gr\u00e2ce \u00e0 son int\u00e9gration dans ce groupe d\u2019entreprises, keeeper b\u00e9n\u00e9ficie d\u00e9sormais de synergies et d\u2019expertises dans les domaines du marketing, des achats, du d\u00e9veloppement, de la production et de la logistique.<\/p>\n<h2 data-section-id=\"4yztxv\" data-start=\"926\" data-end=\"976\">keeeper s\u2019engage pour une culture plus durable<\/h2>\n<p data-start=\"978\" data-end=\"1541\">Lors du salon Ambiente 2020 \u00e0 Francfort-sur-le-Main, du 7 au 11 f\u00e9vrier 2020, les innovations produits du fabricant de plastique b\u00e9n\u00e9ficieront d\u2019une plateforme id\u00e9ale. Fid\u00e8le \u00e0 la devise \u00ab multifonctionnel et durable \u00bb, keeeper pr\u00e9sentera des aides pratiques du quotidien et des ustensiles de cuisine dans des univers de vie stylis\u00e9s au hall 12.1, stand B09.<br data-start=\"1336\" data-end=\"1339\" \/>Et lorsqu\u2019il s\u2019agit de durabilit\u00e9, les visiteurs pourront d\u00e9couvrir les solutions de rangement et produits m\u00e9nagers \u00e9conomes en ressources de la gamme eco line, disponibles en quatre coloris diff\u00e9rents.<\/p>\n<p data-start=\"1543\" data-end=\"2131\">Conform\u00e9ment \u00e0 sa philosophie d\u2019entreprise, keeeper propose de nombreux articles favorisant un mode de vie durable. De plus, les processus de production sont con\u00e7us pour \u00eatre aussi respectueux de l\u2019environnement et durables que possible : afin de r\u00e9pondre \u00e0 ses exigences \u00e9lev\u00e9es en mati\u00e8re de qualit\u00e9 et de long\u00e9vit\u00e9, keeeper produit avec les technologies les plus modernes, permettant une faible consommation d\u2019\u00e9nergie.<br data-start=\"1964\" data-end=\"1967\" \/>L\u2019entreprise attache \u00e9galement une grande importance \u00e0 la r\u00e9duction des longs trajets de transport et privil\u00e9gie ainsi les fournisseurs europ\u00e9ens dans sa s\u00e9lection.<\/p>\n<h2 data-section-id=\"1ob82d2\" data-start=\"2133\" data-end=\"2182\">eco line \u2013 responsable et certifi\u00e9e Ange Bleu<\/h2>\n<p data-start=\"2184\" data-end=\"2781\">Avec le lancement de sa gamme eco line, keeeper affirme clairement son engagement en faveur du d\u00e9veloppement durable. Cette s\u00e9rie se distingue \u00e0 la fois par des formats de bo\u00eetes pratiques, des lignes \u00e9pur\u00e9es et des couleurs sobres. Les produits sont fabriqu\u00e9s de mani\u00e8re \u00e9conome en ressources \u00e0 partir de plastique 100 % recycl\u00e9 (procyclen\u00ae).<br data-start=\"2527\" data-end=\"2530\" \/>Le procyclen\u00ae est un granul\u00e9 recycl\u00e9 de haute qualit\u00e9 issu de mat\u00e9riaux d\u2019emballage recycl\u00e9s. Ce mat\u00e9riau est r\u00e9guli\u00e8rement contr\u00f4l\u00e9 par des instituts ind\u00e9pendants pour garantir l\u2019absence de substances nocives et r\u00e9pondre aux normes les plus strictes. Tous les produits keeeper suivent la strat\u00e9gie claire du \u00ab Made in Europe \u00bb. Les normes internationales en mati\u00e8re d\u2019environnement, de s\u00e9curit\u00e9 et de qualit\u00e9 sont \u00e9galement respect\u00e9es. Les produits <strong>eco line<\/strong> de keeeper ont obtenu le label Ange Bleu et offrent ainsi aux foyers soucieux de l\u2019environnement une alternative id\u00e9ale aux produits fabriqu\u00e9s \u00e0 partir de plastiques conventionnels.<\/p>\n<h2 data-section-id=\"1g8ehjs\" data-start=\"3174\" data-end=\"3216\">Des aides m\u00e9nag\u00e8res aux couleurs berry<\/h2>\n<p data-start=\"3218\" data-end=\"3669\">Avec sa nouvelle couleur tendance berry, keeeper promet d\u00e9sormais une touche suppl\u00e9mentaire de bonne humeur. Paniers \u00e0 linge, bacs \u00e0 linge et bo\u00eetes lifestyle dans diff\u00e9rentes tailles apportent une note color\u00e9e et chaleureuse au quotidien. L\u2019accent est mis sur une manipulation ergonomique, une fabrication robuste, une utilisation pratique et un design individuel. Une garantie de 10 ans vient \u00e9galement souligner l\u2019engagement durable de la marque.<\/p>\n<h2 data-section-id=\"gqth9p\" data-start=\"3671\" data-end=\"3708\">keeeper : une marque \u00e9motionnelle<\/h2>\n<p data-start=\"3710\" data-end=\"4099\">L\u2019architecture de marque et la promesse de keeeper s\u2019expriment d\u00e9j\u00e0 dans son nom. Chacun des quatre \u00ab e \u00bb repr\u00e9sente une promesse : everybody, everything, everywhere \u2013 enjoy living !<br data-start=\"3892\" data-end=\"3895\" \/>Parce que les produits keeeper sont destin\u00e9s \u00e0 tout le monde, pour tout et partout. Ils poursuivent un seul objectif : \u00eatre utiles \u00e0 ceux qui les utilisent, simplifier le quotidien et apporter de la joie. keeeper est un v\u00e9ritable art de vivre et tous ceux qui partagent cette id\u00e9e sont de vrais keeepers. Le vaste portefeuille produits se divise en quatre univers : kitchen, home, storage et kids, chacun dot\u00e9 de sa propre couleur, de son univers visuel et de son slogan pour garantir une structure claire et facile \u00e0 comprendre. Le symbole de la marque, \u00e0 la fois \u00e9motionnel et plein de sens, est un \u00e9cureuil incarnant l\u2019art du rangement et appr\u00e9ci\u00e9 de toutes les g\u00e9n\u00e9rations.<\/p>\n<p data-start=\"4576\" data-end=\"4678\" data-is-last-node=\"\" data-is-only-node=\"\">Laissez-vous inspirer par keeeper et venez nous rendre visite \u00e0 Ambiente 2020 au <strong>hall 12.1, stand B09<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En tant que salon international de r\u00e9f\u00e9rence pour les biens de consommation, Ambiente 2020 \u00e0 Francfort-sur-le-Main rev\u00eat une grande importance pour le groupe keeeper. Le sp\u00e9cialiste des solutions de rangement en plastique, des articles de cuisine et des produits pour enfants pr\u00e9sentera ses produits tendance et con\u00e7us de mani\u00e8re durable \u00e0 la Messe Frankfurt, hall [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":123330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[994,995],"tags":[1055,1072,1438,1446,1447,2368,2369,2373],"class_list":["post-123329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-fr","category-communique-de-presse","tag-eco-line-fr","tag-la-durabilite","tag-nachhaltigkeit-fr","tag-blauer-engel-fr","tag-ange-bleu","tag-ambiente-2020-fr","tag-ambiente2020-fr","tag-fair-trade-ambiente-2020-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with 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