{"id":122031,"date":"2024-01-16T12:17:25","date_gmt":"2024-01-16T11:17:25","guid":{"rendered":"https:\/\/testing.keeeper.com\/ambiente-2024-keeeper-avec-une-nouvelle-ligne-ecologique-aux-couleurs-tendance-qui-impressionne-durablement\/"},"modified":"2026-05-20T08:45:48","modified_gmt":"2026-05-20T06:45:48","slug":"press-release-ambiente2024","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/fr\/press-release-ambiente2024\/","title":{"rendered":"Ambiente 2024 : keeeper pr\u00e9sente sa nouvelle gamme eco aux couleurs tendance, alliant style et durabilit\u00e9"},"content":{"rendered":"

keeeper, sp\u00e9cialiste des solutions de rangement, des articles de cuisine et des produits pour enfants en plastique durable, pr\u00e9sente sa toute nouvelle gamme eco fabriqu\u00e9e \u00e0 partir de mat\u00e9riaux recycl\u00e9s post-consommation lors du salon Ambiente, le plus grand salon mondial des biens de consommation, \u00e0 Francfort-sur-le-Main, Hall 9.2, Stand C29, en janvier 2024.<\/p>\n

\"Logo<\/p>\n

Une attention particuli\u00e8re est port\u00e9e au d\u00e9veloppement de la gamme de produits durables, en associant les principes de durabilit\u00e9, de style de vie et de design. Le groupe keeeper fabrique exclusivement des produits durables : ils contribuent \u00e0 r\u00e9duire l\u2019impact environnemental tout en \u00e9tant fonctionnels et abordables. De plus, les produits keeeper ne sont pas des articles jetables, mais des produits reconnus pour leur durabilit\u00e9 exceptionnelle.<\/p>\n

Keep your world avec la gamme keeeper eco<\/strong><\/h2>\n

L\u2019engagement de keeeper en faveur du d\u00e9veloppement durable se refl\u00e8te dans son slogan de marque : \u00ab keeeper keeps your world<\/strong> \u00bb. Les produits de la gamme eco snot<\/strong> particuli\u00e8rement respectueux des ressources, car ils sont fabriqu\u00e9s \u00e0 partir de plastique 100 % recycl\u00e9. Ce recyclat dit \u00ab post-consommation \u00bb provient de mat\u00e9riaux recycl\u00e9s et est exempt de contamination par d\u2019autres plastiques. La s\u00e9rie de produits eco line<\/strong> a \u00e9galement re\u00e7u le label \u00ab Ethical Style by Ambiente<\/strong> \u00bb, garantissant un processus de production respectueux de l\u2019environnement et socialement responsable.<\/p>\n

De nouvelles couleurs qui s\u00e9duisent durablement \u2013 le green living rencontre un bleu \u00e9nergique<\/strong><\/h2>\n

Les produits durables ne doivent pas \u00eatre monotones ou ennuyeux : ces derni\u00e8res ann\u00e9es, de nombreux changements ont eu lieu. Les designers et entreprises comme keeeper misent de plus en plus sur des mat\u00e9riaux et des proc\u00e9d\u00e9s de fabrication durables, sans compromis sur le design attractif et les couleurs modernes. Les econouvelles couleurs de la gamme<\/strong>\u00a0\u00a0repr\u00e9sentent la vitalit\u00e9, la fra\u00eecheur et une \u00e9nergie positive. Cette tendance couleur 2024 est port\u00e9e par la nouvelle g\u00e9n\u00e9ration, la Gen Z, sensible aux th\u00e8mes \u00e9thiques et \u00e9cologiques. Parmi leurs pr\u00e9f\u00e9rences figurent des couleurs claires et joyeuses comme le vert vif (eco grass green), le bleu \u00e9nergique (eco sky blue) et le gris apaisant (eco stone grey). La gamme eco line<\/strong> comprend une bo\u00eete pliante bicolore brevet\u00e9e, ainsi que des eurobox robustes, des bo\u00eetes empilables, des seaux dans diff\u00e9rents designs et deux poubelles pour d\u00e9chets organiques. Ces produits keeeper ont obtenu la certification Ange Bleu<\/strong>, ce qui en fait une alternative id\u00e9ale aux produits plastiques traditionnels pour les foyers soucieux de l\u2019environnement.<\/p>\n

\"Produits<\/p>\n

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Des aides du quotidien aux couleurs nordiques<\/strong><\/h2>\n

Avec ses nouveaux produits m\u00e9nagers aux couleurs tendance Nordic Colours<\/strong>, keeeper promet une dose suppl\u00e9mentaire de bonne humeur et une ambiance hygge chaleureuse. Les paniers \u00e0 linge, bacs \u00e0 linge et bo\u00eetes lifestyle disponibles en diff\u00e9rentes tailles et versions apportent plus de plaisir au quotidien. L\u2019accent est mis sur une manipulation ergonomique, une construction robuste, une utilisation pratique et un design personnalis\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

\"Buanderie<\/p>\n

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Avec la s\u00e9rie select line<\/strong>, keeeper pr\u00e9sente une nouvelle structure de surface innovante. Cette collection au design d\u00e9licat, compos\u00e9e des produits arne<\/strong>, stine<\/strong> et bosse<\/strong>, s\u00e9duit par son mat\u00e9riau perfor\u00e9 \u00e0 l\u2019aspect textile. La forme \u00e9pur\u00e9e et la texture raffin\u00e9e transforment ces bo\u00eetes fonctionnelles en v\u00e9ritables \u00e9l\u00e9ments d\u00e9coratifs pour le salon, la chambre ou la salle de bain.<\/p>\n

Le linge sale peut \u00eatre parfaitement rang\u00e9 dans un panier \u00e0 linge keeeper select line, tandis que le motif perfor\u00e9 assure \u00e9galement une circulation d\u2019air optimale permettant au linge de respirer.
L\u2019aspect haut de gamme ne fait aucun compromis sur la praticit\u00e9 : les surfaces sont r\u00e9sistantes et faciles \u00e0 nettoyer. La gamme select line est disponible dans les coloris nordic blue<\/strong> et nordic grey<\/strong>.<\/p>\n

\u00c0 propos de keeeper :<\/strong><\/p>\n

Le groupe keeeper, dont le si\u00e8ge est situ\u00e9 \u00e0 Stemwede, en Allemagne, avec ses propres infrastructures de production et de logistique en Europe, compte parmi les principaux fournisseurs europ\u00e9ens de produits m\u00e9nagers innovants, durables et de haute qualit\u00e9 en plastique. Avec quatre cat\u00e9gories de produits couvrant les articles de cuisine, les produits m\u00e9nagers, les solutions de rangement et les produits pour enfants, le groupe fournit des clients renomm\u00e9s dans les secteurs du bricolage, de la grande distribution alimentaire, du commerce de gros et de l\u2019ameublement dans plus de 50 pays \u2014 le tout sous la marque keeeper, r\u00e9compens\u00e9e par le German Brand Award.<\/p>\n

Chaque produit incarne au moins l\u2019une des quatre promesses de la marque : \u00e9cologique, efficace, essentiel \u2013 enjoy living!<\/strong><\/p>\n

Contact presse :<\/strong>
Martina Goldstein
Group Director Marketing
T\u00e9l. : +49 5773 801-23
E-mail : martina.goldstein@keeeper.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

\u00bbDownload Press<\/a><\/p>\n

\u00bbDownload Leaflet eco line<\/a><\/p>\n

\u00bbDownload Images PDF<\/a><\/p>\n

\u00bbDownload Images ZIP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainable products need not to be monotonous and boring: keeeper is increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours. The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes.<\/p>\n","protected":false},"author":3,"featured_media":122032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[995,994],"tags":[1005,1055,1056,1065,1066,993],"class_list":["post-122031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-presse-fr","tag-communique-de-presse","tag-eco-line-fr","tag-plastique-durable","tag-salon-ambiente","tag-ambiance2024","tag-gardien"],"acf":[],"yoast_head":"\nThe keeeper Group shows sustainable products on ambiente2024<\/title>\n<meta name=\"description\" content=\"keeeper presents its brand-new eco line featuring sustainable post-consumer recycled material at the Ambiente2024. 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