{"id":122011,"date":"2024-03-11T11:48:38","date_gmt":"2024-03-11T10:48:38","guid":{"rendered":"https:\/\/testing.keeeper.com\/communique-de-presse-mars-2024\/"},"modified":"2026-05-20T08:34:27","modified_gmt":"2026-05-20T06:34:27","slug":"press-release-march-2024","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/fr\/press-release-march-2024\/","title":{"rendered":"Communiqu\u00e9 de presse \u2013 mars 2024"},"content":{"rendered":"<p data-start=\"33\" data-end=\"53\">Hille, mars 2024<\/p>\n<h2 data-start=\"55\" data-end=\"130\"><strong data-start=\"55\" data-end=\"91\">Solutions d\u2019organisation keeeper<\/strong><br data-start=\"91\" data-end=\"94\" \/>Cr\u00e9er de l\u2019ordre. Maintenir l\u2019ordre.<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-118582 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-scaled.jpg\" alt=\"Stand d\u2019exposition keeeper pr\u00e9sentant des solutions de rangement et d\u2019organisation durables, avec des bacs de stockage color\u00e9s, des plantes d\u00e9coratives et l\u2019espace \u00ab keeeper eco \u00bb.\" width=\"2560\" height=\"1491\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-768x447.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-1536x895.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-2048x1193.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-011-600x349.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2 data-start=\"33\" data-end=\"91\">The company successfully presented itself at ambiente 2024<\/h2>\n<p data-start=\"93\" data-end=\"876\">Mars 2024 \u2013 Le groupe keeeper, dont le si\u00e8ge est situ\u00e9 \u00e0 Hille, en Westphalie orientale, avec son propre site de production en Europe, fait partie des principaux fournisseurs europ\u00e9ens de produits innovants pour la maison et le rangement en plastique de haute qualit\u00e9. \u00ab Made in EU \u00bb n\u2019est pas seulement une indication d\u2019origine pour keeeper, mais aussi un v\u00e9ritable standard de qualit\u00e9. Ce haut niveau d\u2019exigence se refl\u00e8te dans les gammes de produits destin\u00e9es \u00e0 la cuisine, au m\u00e9nage et au rangement, ainsi que dans la cat\u00e9gorie enfants avec des produits pour b\u00e9b\u00e9s et jeunes enfants. La gamme eco, fabriqu\u00e9e \u00e0 partir de plastique 100 % recycl\u00e9, constitue la derni\u00e8re nouveaut\u00e9. La gamme de produits est distribu\u00e9e dans plus de 50 pays via les diff\u00e9rents canaux de distribution.<\/p>\n<p data-start=\"878\" data-end=\"1095\">En janvier 2024, l\u2019entreprise s\u2019est pr\u00e9sent\u00e9e au plus grand salon mondial des biens de consommation, ambiente (Francfort-sur-le-Main), en exposant une s\u00e9lection de plus de 700 r\u00e9f\u00e9rences issues de son vaste catalogue.<\/p>\n<p>&nbsp;<\/p>\n<div><img decoding=\"async\" class=\"alignnone wp-image-118580 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-scaled.jpg\" alt=\"Homme en costume pr\u00e9sentant un panier de rangement rempli de jouets sur le stand d\u2019exposition keeeper, entour\u00e9 de solutions de rangement color\u00e9es et de produits de la gamme eco.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-768x512.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-1536x1024.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-2048x1366.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/Keeeper-2024-01-27-004-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<div><\/div>\n<p data-start=\"33\" data-end=\"531\">Le parc des expositions, enti\u00e8rement r\u00e9serv\u00e9 avec environ 5 000 exposants, a accueilli pendant cinq jours l\u2019industrie des biens de consommation provenant de 170 pays. \u00ab Le salon a attir\u00e9 de nombreux visiteurs et a r\u00e9pondu \u00e0 nos attentes \u00e0 100 %. C\u2019\u00e9tait la plateforme id\u00e9ale pour rencontrer nos partenaires commerciaux au niveau national et international et pr\u00e9senter notre portefeuille de solutions d\u2019organisation ainsi que nos innovations produits \u00bb, r\u00e9sume Martin Bieri, CEO du groupe keeeper.<\/p>\n<h2 data-start=\"533\" data-end=\"587\"><strong data-start=\"533\" data-end=\"587\">keeeper keeps your world \u2013 un concept d\u2019entreprise<\/strong><\/h2>\n<p data-start=\"589\" data-end=\"1329\">La durabilit\u00e9, th\u00e8me central de l\u2019industrie des biens de consommation, \u00e9tait omnipr\u00e9sente dans les \u00e9changes lors d\u2019ambiente. Pour l\u2019\u00e9quipe keeeper, l\u2019accent reste mis sur le d\u00e9veloppement et l\u2019\u00e9largissement de la gamme durable avec des concepts innovants. La durabilit\u00e9 va de pair avec le style de vie et le design. Le groupe keeeper produit exclusivement des articles respectant un cycle durable. L\u2019entreprise r\u00e9utilise 100 % de ses propres d\u00e9chets plastiques pour fabriquer de nouveaux produits, eux-m\u00eames recyclables \u00e0 100 %. Ce concept contribue \u00e0 r\u00e9duire l\u2019impact environnemental. Les produits keeeper ne sont jamais des articles jetables, mais se distinguent par leur durabilit\u00e9, leur design intelligent et leur grande fonctionnalit\u00e9.<\/p>\n<p data-start=\"1331\" data-end=\"1771\" data-is-last-node=\"\" data-is-only-node=\"\">Le th\u00e8me de la durabilit\u00e9 se refl\u00e8te \u00e9galement dans la signature de la marque \u00ab keeeper keeps your world \u00bb. Elle exprime une approche \u00e9cologique et efficace, depuis les mati\u00e8res premi\u00e8res r\u00e9utilis\u00e9es, en passant par un processus de production optimis\u00e9 en CO\u2082 et des emballages certifi\u00e9s FSC, jusqu\u2019aux foyers des consommateurs finaux. Par son engagement, keeeper repr\u00e9sente la pr\u00e9servation des biens personnels et des ressources naturelles.<\/p>\n<div><\/div>\n<div><img decoding=\"async\" class=\"alignnone wp-image-118584 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style.jpg\" alt=\"Logo vert \u00ab ethical style by ambiente \u00bb avec une feuille stylis\u00e9e symbolisant la durabilit\u00e9 et les produits responsables.\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style.jpg 800w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style-768x768.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style-300x300.jpg 300w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style-600x600.jpg 600w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/03\/ambiente-ethical-style-100x100.jpg 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div><\/div>\n<p data-start=\"33\" data-end=\"711\">La gamme keeeper eco faisait donc partie des points forts de la pr\u00e9sentation du salon. Ces produits, con\u00e7us comme des solutions essentielles pour l\u2019organisation de la maison, se distinguent par une utilisation particuli\u00e8rement responsable des ressources : ils sont fabriqu\u00e9s \u00e0 partir de plastique 100 % recycl\u00e9. Ce recyclat dit \u00ab post-consommation \u00bb provient des d\u00e9chets d\u2019emballages m\u00e9nagers (bac jaune).<br data-start=\"438\" data-end=\"441\" \/>L\u2019entreprise se r\u00e9jouit \u00e9galement de la distinction obtenue cette ann\u00e9e pour la gamme eco avec le label \u00ab ethical style by ambiente \u00bb. Parmi les crit\u00e8res du jury figuraient notamment la garantie d\u2019une production \u00e9cologique et socialement responsable assur\u00e9e par keeeper.<\/p>\n<p data-start=\"713\" data-end=\"736\"><strong data-start=\"713\" data-end=\"736\">\u00c0 propos de keeeper<\/strong><\/p>\n<p data-start=\"738\" data-end=\"1444\">Le groupe keeeper, dont le si\u00e8ge est situ\u00e9 \u00e0 Hille, en Allemagne, avec ses propres infrastructures de production et de logistique en Europe, fait partie des principaux fournisseurs europ\u00e9ens de produits m\u00e9nagers innovants, durables et de haute qualit\u00e9 en plastique. Avec quatre cat\u00e9gories de produits d\u00e9di\u00e9es \u00e0 la cuisine, au m\u00e9nage, au rangement et aux enfants, le groupe fournit des clients renomm\u00e9s dans les secteurs du bricolage, de la grande distribution, du commerce de gros et de l\u2019ameublement dans plus de 50 pays sous la marque keeeper, r\u00e9compens\u00e9e par le German Brand Award.<br data-start=\"1322\" data-end=\"1325\" \/>Chaque produit incarne au moins une des quatre promesses de la marque : \u00e9cologique, efficace, essentiel \u2013 enjoy living!<\/p>\n<p data-start=\"1446\" data-end=\"1578\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1446\" data-end=\"1466\">Contact presse :<\/strong><br data-start=\"1466\" data-end=\"1469\" \/>Martina Goldstein<br data-start=\"1486\" data-end=\"1489\" \/>Group Director Marketing<br data-start=\"1513\" data-end=\"1516\" \/>T\u00e9l. : +49 5773 801-23<br data-start=\"1538\" data-end=\"1541\" \/>E-mail : <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"1550\" data-end=\"1578\" data-is-last-node=\"\">martina.goldstein@keeeper.de<\/a><\/p>\n<p>\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/PM_keeeper_ambiente24_II.03.24_EN.pdf.pdf\" target=\"_blank\" rel=\"noopener\">Download Press<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable products need not to be monotonous and boring: keeeper is increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours. The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes.<\/p>\n","protected":false},"author":3,"featured_media":122012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[994,995],"tags":[993,1005,1055,1056,1065,1066],"class_list":["post-122011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-fr","category-communique-de-presse","tag-gardien","tag-communique-de-presse","tag-eco-line-fr","tag-plastique-durable","tag-salon-ambiente","tag-ambiance2024"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The keeeper Group shows sustainable products on ambiente2024<\/title>\n<meta name=\"description\" content=\"keeeper presents its brand-new eco line featuring sustainable post-consumer recycled material at the Ambiente2024. 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