{"id":121919,"date":"2024-09-19T14:07:13","date_gmt":"2024-09-19T12:07:13","guid":{"rendered":"https:\/\/testing.keeeper.com\/communique-de-presse-septembre-2024\/"},"modified":"2026-05-19T08:25:06","modified_gmt":"2026-05-19T06:25:06","slug":"press-release-september-2024","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/fr\/press-release-september-2024\/","title":{"rendered":"Communiqu\u00e9 de presse \u2013 septembre 2024"},"content":{"rendered":"<p>Hille, September 2024<\/p>\n<div class=\"\" data-turn-id-container=\"e48d7883-ab18-45d9-9b9c-8ca4c1834b6f\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"e48d7883-ab18-45d9-9b9c-8ca4c1834b6f\" data-turn-id-container=\"e48d7883-ab18-45d9-9b9c-8ca4c1834b6f\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<div class=\"\" data-turn-id-container=\"request-WEB:a24870ee-fd4d-418f-b0ba-d9b17c74df18-2\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a24870ee-fd4d-418f-b0ba-d9b17c74df18-2\" data-turn-id-container=\"request-WEB:a24870ee-fd4d-418f-b0ba-d9b17c74df18-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"666875e5-dc63-48ec-bb10-b36366d561a5\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"141\">DE L\u2019INTENTION \u00c0 LA MISE EN \u0152UVRE. KEEEPER, LA MARQUE DES SOLUTIONS D\u2019ORGANISATION ET DE GESTION M\u00c9NAG\u00c8RE, EN VOIE DE DEVENIR UNE LOVE BRAND.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-118868 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1.jpg\" alt=\"Un enfant souriant joue avec un ballon de basket dans un salon organis\u00e9 avec des solutions de rangement transparentes.\" width=\"693\" height=\"462\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1.jpg 693w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1-600x400.jpg 600w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"0\" data-end=\"295\">Le 11 septembre 2024,<strong> le groupe keeeper<\/strong> a organis\u00e9 l\u2019\u00ab<strong> International Sales &amp; Marketing Event<\/strong> \u00bb, le premier \u00e9v\u00e9nement num\u00e9rique de cette envergure pour l\u2019entreprise. Les 150 participants internationaux comprenaient des collaborateurs des ventes et du marketing ainsi que des partenaires externes. Les pr\u00e9sentations consacr\u00e9es au vaste renouvellement de la marque keeeper et aux mesures strat\u00e9giques ont \u00e9t\u00e9 ouvertes par Martin Bieri, CEO du groupe keeeper, qui a d\u00e9clar\u00e9 : \u00ab Les initiatives cl\u00e9s ont \u00e9t\u00e9 con\u00e7ues pour stimuler la croissance et accro\u00eetre la port\u00e9e de notre marque. Nous entamons un parcours qui renforcera consid\u00e9rablement notre pr\u00e9sence sur le march\u00e9 et notre excellence op\u00e9rationnelle. \u00bb La nouvelle identit\u00e9 visuelle, pr\u00e9sent\u00e9e par Martina Goldstein, Group Director Marketing, marque une \u00e9tape importante dans l\u2019\u00e9volution de la marque vers une v\u00e9ritable <strong>lovebrand<\/strong>. Elle incarne un style de vie moderne et suscite des \u00e9motions positives chez les consommateurs, qui s\u2019identifient \u00e0 la marque, \u00e0 ses valeurs et \u00e0 sa communaut\u00e9. Gr\u00e2ce \u00e0 son nouveau slogan, \u00e0 sa palette de couleurs et \u00e0 son univers visuel, la marque keeeper gagne fortement en \u00e9motionnalit\u00e9 afin de cr\u00e9er un lien plus profond et durable avec les consommateurs.<\/p>\n<p data-section-id=\"1y1ztcn\" data-start=\"1244\" data-end=\"1285\"><strong>\u00c9MOTIONNALISATION. LE NOUVEAU SLOGAN.<\/strong><\/p>\n<p data-section-id=\"1y1ztcn\" data-start=\"1244\" data-end=\"1285\">L\u2019entreprise poss\u00e8de 65 ans d\u2019expertise dans le moulage par injection et est pr\u00e9sente dans 55 pays. Depuis 2019, le groupe keeeper fait partie de Mutares SE &amp; Co. KGaA, soci\u00e9t\u00e9 d\u2019investissement cot\u00e9e en bourse bas\u00e9e \u00e0 Munich. <strong>L\u2019\u00e9motion<\/strong> fait partie int\u00e9grante de la philosophie de l\u2019entreprise et des signaux de la marque. L\u2019\u00e9motionnalisation constitue l\u2019\u00e9l\u00e9ment central du renouvellement de la marque. Le c\u0153ur de cette orientation strat\u00e9gique est le nouveau slogan : \u00ab <strong>keep what you love<\/strong> \u00bb. Il fait appel aux \u00e9motions des personnes et souligne l\u2019importance de pr\u00e9server et de ranger ce que l\u2019on aime, dans toute son individualit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-118940 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-scaled.jpg\" alt=\"Une jeune femme pr\u00e9pare des l\u00e9gumes dans une cuisine moderne et utilise des bo\u00eetes de conservation transparentes pour organiser les aliments frais.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-768x512.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-1536x1024.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-2048x1365.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3 data-section-id=\"zmlg8b\" data-start=\"0\" data-end=\"31\">L\u2019UNIVERS VISUEL DE KEEEPER<\/h3>\n<p data-start=\"33\" data-end=\"396\" data-is-last-node=\"\" data-is-only-node=\"\">Des <strong>shootings photo<\/strong> \u00e9labor\u00e9s ont donn\u00e9 naissance \u00e0 des <strong>visuels lifestyle<\/strong> color\u00e9s et marquants, exprimant une v\u00e9ritable joie de vivre. Des personnalit\u00e9s polyvalentes et sensibles aux tendances incarnent un style de vie moderne et rayonnent de positivit\u00e9. La famille, les amis et les moments de partage occupent \u00e9galement une place centrale dans cet univers social.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-118942 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper.jpg\" alt=\"Montage lifestyle montrant des moments du quotidien en famille, avec des solutions de rangement modernes pour la maison, la cuisine, le stockage et les enfants.\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper.jpg 1080w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-768x768.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-300x300.jpg 300w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-600x600.jpg 600w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 data-section-id=\"11x1tqk\" data-start=\"0\" data-end=\"34\">L\u2019UNIVERS DES COULEURS KEEEPER<\/h3>\n<p data-start=\"36\" data-end=\"371\">Le renouvellement de la marque keeeper mise sur des couleurs modernes et vibrantes qui mettent en valeur les diff\u00e9rentes cat\u00e9gories de produits. Cette palette dynamique est compl\u00e9t\u00e9e par <strong>des visuels innovants<\/strong> qui fa\u00e7onnent la nouvelle identit\u00e9 de la marque. Les mod\u00e8les keeeper portent des tenues assorties aux couleurs des cat\u00e9gories. Le <strong>violet<\/strong> fait son entr\u00e9e dans la palette en tant que couleur de la cat\u00e9gorie \u00ab home \u00bb. Cette teinte joyeuse, actuellement tr\u00e8s tendance, s\u2019int\u00e8gre harmonieusement aux <strong>couleurs revisit\u00e9es des cat\u00e9gories<\/strong> \u00ab kitchen \u00bb, \u00ab storage \u00bb et \u00ab kids \u00bb.<\/p>\n<h3 data-section-id=\"16z2mhm\" data-start=\"620\" data-end=\"654\">LA RELANCE DU SITE WEB KEEEPER<\/h3>\n<p data-start=\"656\" data-end=\"872\">Le site internet constitue la carte de visite digitale de la marque. Il prend vie gr\u00e2ce \u00e0 des photos et des vid\u00e9os dynamiques qui cr\u00e9ent une exp\u00e9rience utilisateur immersive et renforcent la nouvelle image de marque.<\/p>\n<h3 data-section-id=\"1j20juj\" data-start=\"879\" data-end=\"908\">L\u2019UNIVERS PRODUIT KEEEPER<\/h3>\n<p data-start=\"910\" data-end=\"1270\" data-is-last-node=\"\" data-is-only-node=\"\">La gamme de produits keeeper repr\u00e9sente des solutions d\u2019organisation simples et efficaces. Elle facilite le quotidien et apporte de la joie \u00e0 la maison, au jardin, lors des courses ou pendant les loisirs. Le renouvellement de la marque comprend <strong>\u00e9galement une extension ambitieuse<\/strong> de la gamme de produits, destin\u00e9e \u00e0 \u00e9tablir de nouveaux standards sur le march\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-118944 size-full\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-scaled.jpg\" alt=\"Une m\u00e8re et sa fille pr\u00e9parent ensemble une recette dans la cuisine en utilisant des accessoires de cuisine et de pr\u00e9paration pratiques du quotidien.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-768x512.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-1536x1024.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-2048x1365.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 data-section-id=\"nx7nkf\" data-start=\"0\" data-end=\"23\">\u00c0 propos de keeeper<\/h3>\n<p data-start=\"25\" data-end=\"292\">Le groupe keeeper, dont le si\u00e8ge est situ\u00e9 \u00e0 Hille, en Allemagne, et disposant de ses propres sites de production et de logistique en Europe, compte parmi les principaux fournisseurs europ\u00e9ens de produits m\u00e9nagers en plastique innovants, de haute qualit\u00e9 et durables. Avec ses quatre cat\u00e9gories de produits \u2014 home, kitchen, storage et kids \u2014 le groupe fournit des clients renomm\u00e9s dans les secteurs du bricolage, de la grande distribution, du commerce de gros et de l\u2019ameublement dans plus de 55 pays, sous la marque keeeper, r\u00e9compens\u00e9e par le German Brand Award. Chaque produit incarne au moins l\u2019une des quatre promesses de la marque : <strong>\u00e9cologique, efficace, essentiel \u2014 enjoy living!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Press contact:<\/strong><br \/>\nMartina Goldstein<br \/>\nGroup Director Marketing<br \/>\nfon: +49 5773 801-23<br \/>\ne-mail: martina.goldstein@keeeper.com<\/p>\n<p>\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/PI_keeeper_BrandRefresh_EN_092024-1.pdf\">Download Press<\/a><br \/>\n\u00bb<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Download-Picture-Brand-Refresh-keeeper.zip\">Download Images ZIP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 11, 2024, the comprehensive keeeper brand refresh was unveiled during an internal International Sales &#038; Marketing Event. Martin Bieri, CEO of the keeeper Group, opened the digital event by stating: \u00ab\u00a0The key initiatives are designed to drive growth and expand our brand\u2019s reach. We are embarking on a journey that will significantly enhance our market presence and operational excellence.\u00a0\u00bb The emotionalization of the brand is the critical strategic element. A new claim, visual imagery, and color schemes communicate this message, transforming keeeper into a modern lifestyle brand with a strong consumer connection. Learn more about the keeeper brand refresh in the attached press release.<\/p>\n","protected":false},"author":9,"featured_media":121926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[994,995],"tags":[998,4324,993,996,997],"class_list":["post-121919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-fr","category-communique-de-presse","tag-garde-ce-que-tu-aimes","tag-keep-what-you-love","tag-gardien","tag-rafraichissement-de-la-marque","tag-marque-keeeper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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content=\"https:\/\/www.keeeper.com\/fr\/press-release-september-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"keeeper\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T12:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T06:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Beitragsbild_1800x1200_Brand-Refresh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bettina Sch\u00e4fer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bettina Sch\u00e4fer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" 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