{"id":121927,"date":"2024-09-19T14:07:13","date_gmt":"2024-09-19T12:07:13","guid":{"rendered":"https:\/\/testing.keeeper.com\/comunicado-de-prensa-de-septiembre-de-2024\/"},"modified":"2024-12-17T11:51:54","modified_gmt":"2024-12-17T10:51:54","slug":"comunicado-de-prensa-de-septiembre-de-2024","status":"publish","type":"post","link":"https:\/\/www.keeeper.com\/es\/comunicado-de-prensa-de-septiembre-de-2024\/","title":{"rendered":"Press release September 2024"},"content":{"rendered":"<p>Hille, September 2024<\/p>\n<h2><strong>FROM INTENTION TO IMPLEMENTATION. KEEEPER, THE BRAND FOR ORGANIZATION SOLUTIONS AND HOUSEHOLD MANAGEMENT, ON THE WAY TO BECOMING A LOVEBRAND. <\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-118868 aligncenter\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1.jpg\" alt=\"\" width=\"693\" height=\"462\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1.jpg 693w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/08\/18.Motiv_005_bea_rgb-scaled-1-600x400.jpg 600w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>El 11 de septiembre de 2024, el <strong>Grupo keeeper<\/strong> organiz\u00f3 un<strong>\u00abEvento Internacional de Ventas y Marketing<\/strong>\u00ab, el primer evento digital de la empresa de esta envergadura. Entre los 150 participantes internacionales hab\u00eda empleados de ventas y marketing, as\u00ed como socios externos. Las presentaciones sobre la renovaci\u00f3n integral de la marca keeeper y las medidas estrat\u00e9gicas fueron inauguradas por Martin Bieri, Consejero Delegado del Grupo keeeper, quien declar\u00f3: \u00abLas iniciativas clave est\u00e1n dise\u00f1adas para impulsar el crecimiento y aumentar el alcance de nuestra marca. Nos embarcamos en un viaje que mejorar\u00e1 significativamente nuestra presencia en el mercado y nuestra excelencia operativa\u00bb.<br \/>\nEl <strong>nuevo dise\u00f1o corporativo<\/strong>, presentado por Martina Goldstein, Directora de Marketing del Grupo, marca el paso de la marca para convertirse en una <strong>lovebrand<\/strong>. Representa un estilo de vida moderno y evoca emociones positivas en el consumidor, que se identifica con la marca, sus valores y su comunidad. Con el nuevo claim, la combinaci\u00f3n de colores y el lenguaje visual, la marca keeeper se est\u00e1 emocionalizando significativamente, con el objetivo de conectar con los consumidores a un nivel m\u00e1s profundo y duradero.   <\/p>\n<p>&nbsp;<\/p>\n<p><strong>EMOTIONALIZATION. THE NEW CLAIM. <\/strong><br \/>\nThe company has 65 years of expertise in injection molding and is present in 55 countries. Since 2019, the keeeper Group has been part of Mutares SE &amp; Co. KGaA, a listed investment company based in Munich.<br \/>\nEmotionality is part of the company&#8217;s philosophy and brand signals. <strong>Emotionalization<\/strong> is the key component of the brand refresh. The central element of this strategic direction is the new claim: \u00ab<strong>keep what you love.<\/strong>\u00bb It appeals to people&#8217;s emotions. The valuable preservation and storage of what one loves is taken seriously in its individuality.   <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-118940 aligncenter\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-768x512.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-1536x1024.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-2048x1365.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/05.Motiv_120_keeeper_rgb-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><strong>THE KEEEPER VISUAL WORLD<\/strong><br \/>\nElaborate <strong>photoshoots produced<\/strong> striking and colourful <strong>lifestyle images<\/strong> that express pure joy of life. Versatile and trend-conscious individuals convey a modern lifestyle and radiate positivity. Family, friends, and interaction are important social aspects here.  <\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-118942 aligncenter\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper.jpg 1080w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-768x768.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-300x300.jpg 300w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-600x600.jpg 600w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Colouring-Key-Visuals_keeeper-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>THE KEEEPER COLOUR WORLD<\/strong><br \/>\nThe keeeper brand refresh relies on modern, vibrant colours that highlight product categories. This lively colour scheme is complemented by <strong>innovative key visuals<\/strong> that shape the fresh face of the brand. The keeeper models are dressed in colours matching the categories. New to the palette is <strong>purple<\/strong>, representing the \u00abhome\u00bb category. This cheerful hue is making a comeback as a current trend colour and fits harmoniously into the <strong>refreshed<\/strong> <strong>category colours<\/strong> of \u00abkitchen,\u00bb \u00abstorage,\u00bb and \u00abkids.\u00bb    <\/p>\n<p>&nbsp;<\/p>\n<p><strong>THE KEEEPER WEBSITE RELAUNCH<\/strong><br \/>\nThe website is the brand\u2019s digital business card. It is brought to life with dynamic photos and videos. These visual elements create an engaging user experience and reinforce the new brand image.  <\/p>\n<p>&nbsp;<\/p>\n<p><strong>THE KEEEPER PRODUCT WORLD<\/strong><br \/>\nThe keeeper product range stands for simple and effective organization solutions. They make everyday life easier and bring joy \u2013 at home, in the garden, while shopping, and during leisure time. The brand refresh also includes an exciting <strong>product range expansion<\/strong> that will set new standards in the market.  <\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-118944\" src=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-scaled.jpg 2560w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-768x512.jpg 768w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-1536x1024.jpg 1536w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-2048x1365.jpg 2048w, https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/07.Motiv_110_keeeper_rgb-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About keeeper:<\/strong><br \/>\nThe keeeper Group, headquartered in Hille, Germany, with its own production and logistics in Europe, is one of the leading European providers of innovative, high-quality, and sustainable plastic household products. With four product categories for household, kitchen, storage, and kids, the group serves renowned customers in the areas of D.I.Y., grocery retail, wholesale, and furniture retail in over 55 countries under the German Brand Award-winning brand keeeper. Each product stands for at least one of the four brand promises: <strong>ecological, efficient, essential \u2013 enjoy living!<\/strong>  <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contacto de prensa:<\/strong><br \/>\nMartina Goldstein<br \/>\nDirectora de Marketing del Grupo<br \/>\nfon: +49 5773 801-23<br \/>\ne-mail: martina.goldstein@keeeper.com<br \/>\n\u00ab<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/PI_keeeper_BrandRefresh_EN_092024-1.pdf\">Descargar prensa<\/a><br \/>\n\u00ab<a href=\"https:\/\/www.keeeper.com\/wp-content\/uploads\/2024\/09\/Download-Picture-Brand-Refresh-keeeper.zip\">Descargar im\u00e1genes ZIP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 11, 2024, the comprehensive keeeper brand refresh was unveiled during an internal International Sales &amp; Marketing Event. Martin Bieri, CEO of the keeeper Group, opened the digital event by stating: \u00abThe key initiatives are designed to drive growth and expand our brand\u2019s reach. We are embarking on a journey that will significantly enhance our market presence and operational excellence.\u00bb The emotionalization of the brand is the critical strategic element. A new claim, visual imagery, and color schemes communicate this message, transforming keeeper into a modern lifestyle brand with a strong consumer connection. Learn more about the keeeper brand refresh in the attached press release.    <\/p>\n","protected":false},"author":9,"featured_media":121934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1000,1001],"tags":[999,1002,1003,1004,4329],"class_list":["post-121927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulsa","category-comunicado-de-prensa","tag-cuidador","tag-marca-refresh","tag-marca-keeeper","tag-conserva-lo-que-amas","tag-keep-what-you-love"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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