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The new eco line colors correspond to the color trend of 2024. The colors symbolize vitality, freshness, and a positive vibe. In line with the spirit of the times, they also signal ethical and ecological aspects: They are clean, cheerful colors like a bright green (eco grass green), a deep blue (eco sky blue), and a calming grey (eco stone grey). Each product of the eco line is available in the three mentioned colors.
Sustainable products need not to be monotonous and boring: keeeper is increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours. The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes.
Sustainable products need not to be monotonous and boring: keeeper is increasingly focusing on sustainable materials and production processes without compromising on attractive designs and colours. The new eco line colours stand for vitality, freshness and a positive vibe. This 2024 color trend is driven by the new generation, Gen Z, standing for ethical and environmentally conscious themes.
Martin Bieri took over the position of Chief Executive Officer (CEO) of the keeeper Group on December 1, 2023. As the new CEO, Martin Bieri sees significant potential for growth: “I am very excited to start working with the highly motivated keeeper team to strengthen the 60-year tradition of the company and expand the international market presence”.
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