Stemwede, March 2017. Almost one year after its brand launch, the plastics specialist keeeper is continuing its successful course of growth. In 2016, this manufacturer of plastic household items was able to increase its turnover by 4 % to achieve over 70 million Euros for the first time. The year before, in 2015, the company completed their fiscal year with a net turnover increase of 5 %. The main driver for this growth was, once again, the German domestic market.
For the keeeper Group, the year 2016 was the year of relaunch. The company completely reinvented itself: OKT became keeeper. This meant that what had been purely a trade brand developed into a trade and end consumer brand. keeeper is keeping its sights on its end consumers, and is expressing its brand promise in its brand name: everybody, everything, everywhere – enjoy living! keeeper is a way of life, and all those who share this concept are true keeeper. The comprehensive product portfolio was subdivided into the four themed worlds home, kitchen, storage and kids, which each ensure an easily understandable structure and clarity through their individual colour, key visual and claim. The signet of the word-image brand forms a motif which is as emotionally appealing as it is symbolic: a squirrel which embodies the characteristics of storage and which is popular with old and young.