keeeper relies on innovation
Stemwede, February 2018. With its innovative kitchen collection, keeeper, a supplier of high-quality plastic household products, combines refined, elegant design with functionality and quality. The 24 piece premium kitchen range was skillfully displayed at the Ambiente fair in Frankfurt am Main from 9 to 13 February 2018. Additional product concepts for storage and home management complete the supplier’s portfolio. Visitors to keeeper’s exhibition stand B 40, Hall 5.1 can look forward to numerous new products.
With this year’s exhibition appearance at Ambiente 2018, the specialist’s course is set for plastic storage solutions with trendy, innovative looks, because everyday help for kitchen, house and garden should not just be practical, they should score highly for modern, stylish designs and solid materials too. keeeper constantly aims to offer new product developments with practical and trendy solutions for every day problems!
The keeeper kitchen collection presents quality and functionality without compromising on modern style: High-quality plastics and sophisticated design create perfect functionality and durability. The focus is on practical ease-of-use in the kitchen, subtle details facilitate simplified design, better safety and an improved feel. The keeeper kitchen helpers come in both transparent and 2-component mixes, with a fresh aquamarine creating a stylish colour accent. The consistent, cornerless shape is elegant and timeless, yet also young and fresh – and makes cooking and baking all the more inviting!
Safe, sensual, sensible… cooking and baking with keeeper
With its kitchen collection, keeeper presents a new kitchen range that inspires with refined functionality and modern design, using keeeper kitchen helpers should be fun and make baking and cooking easier. For example, the marla & mariella are more than just mixing bowls: The smart mix of materials stands out with a unique, solid, smoother plastic combined with silk-matte soft-touch components in aquamarine. The progressive anti-slip function is particularly practical, attaching the bowl to the work surface with a simple suction cup. This means that you no longer need to hold the bowl in place yourself when using a hand mixer. With the efficient splash guard, the soft spatula and the volume scale, baking is a real pleasure!
Keep it easy – with the lea box
The “delicate” version of the practical professional box has established itself successfully in the past year. The stable and colourful lea box has a capacity of 32 litres, making it a little smaller and handier than its larger, more robust cousin ben. The patented folding box is equipped with soft-touch grips and is available in aquamarine/taupe or white/berry.
Paper, plastic, metal, glass…
Separating household waste is good for the earth and recycling is fundamental when it comes to protecting the environment. With the magne organisational system, keeeper offers the ideal solution for separating materials. The waste bin with its timeless design is hygienic and functional. Thanks to the three different colours, separating materials is child’s play!
Practical household helpers look good at keeeper
The stylised design and fresh colours – lilac, aqua blue and urban grey – create a good atmosphere for laundry washing. The tilda laundry basket and anton hamper have a unique shape: The ergonomic shape makes them particularly pleasant to use. With the balanced grips and the comfortable hip pad, it’s comfortable to transport laundry on your hip.
Robust boxes for professionals & collectors
In the storage category, the keeeper range has expanded to include the eckhart transport containers in 33 and 83 litre sizes. If you need storage boxes with a high degree of stability, the eckhart transport box offers unrivalled durability and robustness. Practical slide clips keep the contents secure, the material is solid and shock-resistant.
keep on keeping
“Ambiente is one of our most important platforms for exchanges with our international customers. We really look forward to presenting the new keeeper innovations to our trade partners”, says Mike Carlos Wolf, CEO for the executive board. Additional measures that bring new brands closer to consumers, such as active communication on social media channels or PoS campaigns, are elaborated upon conceptually and implemented in a target-oriented way. “We do everything to familiarise consumers with our brand and products, technologically, communicatively and informatively – including with catalogues, high-profile elements in PoS, but also with online and social media presence. We are of the firm belief that everyone will benefit from the keeeper brand in the long-term: Both the trade and the users, and keeeper as a brand in itself”, says Wolf.
keeeper: emotional consumer brand
The new brand architecture and keeeper’s brand promises are expressed in the brand name. Each of the four e’s stands for one of the brand promises: everybody, everything, everywhere – enjoy living! Because keeeper products are for everyone, everything and everywhere. And they have one aim: to be of use to those who use them. To make their everyday lives easier and bring pleasure. keeeper is a way of life, and everyone that shares the idea is a real keeeper. The extensive product portfolio is divided into four themes: kitchen, home, storage and kids, which each have their own colour, key visual and claim to help create an easily comprehensible structure and clarity. The signet of the word-picture-brand forms an emotional and symbolic motif: A squirrel, which embodies the idea of storage and is loved by young and old alike.
Curious? Come and visit us at our stand B 40, Hall 5.1. to find out more.