After the brand keeeper was born at the beginning of this year, and the German market leader OKT had completely reinvented itself through the brand, it has grown and flourished: more and more product ideas are being developed on the basis of the keeeper concept. And, appropriate to the “Kind + Jugend 2016”, these developments have mainly been made for those who themselves are encouraged to grow and flourish: our kids!
keep on keeping
keeeper – the name tells us what the products do: Each “e” stands for one of the four brand promises: everybody, everything, everywhere – enjoy living! And also for the four product categories kitchen, home, kids and storage. The brand claim “keep on keeping” is both a request and a confirmation. In this way it can be applied to all product categories, and also to every target group.
Because keeeper is for everyone! For all those who love orderliness and their homes. For all family and home managers who know that it is frequently the little things which increase our quality of life. We organise our clothing in our wardrobes, sort our nail polishes according to colour and arrange our screws according to type and size. Of course we sometimes end up living in chaos – but we feel better if we feel organised. keeeper is a way of life, and all those who share this concept are real keeepers.
keep on kidding
Kids are real keeeper too! And this although they usually leave their rooms quite messy. But these rooms are places where they play and run about, paint and drop stuff, live and laugh. Here fairy tales are dreamed and secret caves are constructed. A lot of growing is done here too – and sometimes our little ones surpass themselves. Washing, changing nappies, learning words – things are never going to get boring in childrens’ rooms! Neatness? OK, this is important too. But this can actually be a lot of fun with the big, jolly storage boxes by keeeper!
At the “Kind + Jugend 2016”, keeeper is now presenting many new decors for the little keeeper of today: the “forest” collection. In the company of rabbit, fox and deer the creation of secret caves becomes a little bit more authentic. Or “Finding Dory”, which transforms childrens’ rooms into an underwater world, allowing kids to dive straight into the continuation of Pixar’s “Finding Nemo”, which will be appearing in cinemas at the end of September 2016. The star of the new decor range “Little duck” also dips its toes in the water – with its cute and amusing motifs, the little duck is guaranteed to gather lots of little fans very quickly.
What do all this new keeeper decors have in common? The different ranges don’t just stimulate childrens’ imaginations, but also their interest in tidying up – and their wish to purchase at your store.
Have we awakened your curiosity? Discover more at our trade fair stand: Hall 11.2, Stand 008