keeeper is now the sole licensed Disney partner in the category Bathing & Care


Just under a year after the brand launch, the keeeper Group has announced its sole licensed partnership with the Walt Disney Company GmbH for plastic products in the Care and Bathing range for kids. This range comprises items, such as potties, toilet seats, step stools, bath tubs, etc.

keeeper and Disney have already cooperated in a close licensing partnership for many years. The plastics specialist has now been able to prevail competitors in the branch, and as of now is the sole licensed Disney partner in the regions Germany, Austria and Switzerland. “We are delighted about the intensification of the licensed partnership and this important unique selling proposition on the market”, says Helge Sudendorf from keeeper, Head of Marketing & Product Management in the category kids.

keep on growing

With its products for kids, keeeper stands for style coupled with function. Here, modern design meets absolute safety on which both, parents and their children, can rely. In compliance with the slogan “keep on growing”, the plastics specialist accompanies children as they grow older – from the bathtub for very small children, via the toilet seat and step stool for toddlers’ first independent steps, right up to a large selection of storage boxes for toys etc. And incorporated into these designs, are characters loved by all, such as Winnie the Pooh, Mickey & Minnie, Finding Dory, Cars or Frozen.