Widespread approval at the Kind + Jugend 2017
Cologne, September 2017. After the plastics specialist keeeper presented themselves with a new brand image and trade fair concept at the Kind + Jugend last year, the brand has once again delighted visitors this year with new designs and products. In addition to their long-standing classic products, keeeper presented their new Disney Cars series and products amongst other things featuring heroes from the Nickelodeon PAW Patrol series at the 2017 “Kind + Jugend” global leading trade fair for baby and child equipment. “We are absolutely delighted about the great reception from our trade fair visitors towards our new designs and regarding the development of our keeeper brand”, says Mike Carlos Wolf, CEO keeper Group in summary.
The international leading trade fair “Kind + Jugend” 2017 was a complete success for keeeper. The trade fair stand A008 in Hall 11.2 recorded a renewed growth in visitors. “keeeper and our new designs and products received an excellent reception from the international audience. We are delighted about this”, says Wolf. The brand manufacturer was able to provide significant impetus in the fields of bathing and care and in storage. One particular highlight was the new PAW Patrol design which can be found on bathing products such as potties, toilet training seats and step stools, and on storage products, such as decorated click boxes and storage boxes. True to their slogan “keep on growing”, keeeper accompanies children as they grow up with their extended storage range. “Our 2-stage strategy with the expansion of our kids’ products into the area of storage is still in its infancy, but the concept has already been met with great approval. This has been repeatedly confirmed in numerous dialogues this year”, says Helge Sudendorf, Head of Marketing & Product Management of the Kids category at keeeper.
The new Cars design in the stylish colour “asphalt grey” is a true eye-catcher in the bathroom – ready for the start of the third film in autumn 2017. The baby bath maria and the baby bath chair leon promise action-packed fun whilst splashing. And not just the appearance of the keeeper kids’ products are ahead of the game, but also their high safety factor and quality. Parents and children can rely on this.